Raconter une histoire

An important takeaway from the class for me will be the importance of your speeach as an entrepreneur. It is a fact that entrepreneurs will tell their story again and again and again for a very long period of time - from the idea draft until the company is being built, maybe even "To infinite ... and Beyond!" . Thus it is crucial that the speech, the presentation is well known, accurate and adaptable.

The entrepreneur will have to move, adapt and play with his speech a lot during the first phases of his idea : feedback and inputs from pervious presentations will have to be incorporated pretty fast if he/she wants to be ready for the next presentation.
It is also essential to settle the problem and its solution pretty fast in the speech, and make sure people will understand and remember it. What is better than a story to pitch a problem? It is exactly the point, define a simple and short story that will make the point better than a thousand words.

When we tried to apply that to Uni-Nails - our idea of creating a nail parlor on campus at UOttawa - we were searching for that simple short story that would set the tone of our presentation. We remembered that when Bayan first presented her idea it came from a need that she felt, so we decided to use her own story. And the impact was great!!

Unfortunately, for the final presentation neither Bayan nor me will be there, so it will be only the three guys. We thought about dressing one of them as a girl ... maybe not! But the story is the important point of our idea... We decided to make a video to capture the story:

For this video, what was important was to capture the story : a graduate student at uOttawa is tired of having ugly nail and would really appreciate the convenience of a nail parlor on campus. We decided to try 2 video options, a more "classic" one made with an online tool and a "fun" one made by ourselves. I am only showing you one of them : The beauty of uOttawa wants UniNails.

 

Making a video is not that difficult once you have the speech :

- 2h of watching the beauty & the beast in order to select the appropriate moments,

- 1h of background sound selection - I went for a nice Bali song typical in spas so that the public knows we are offering a peacefull moment

- 30min for recording the voice - being fluent in english is already difficult but when you know you are recorded it is not getting any easier... However, I did it!, yeaaahh!

Some important tips : be sure to include hilarious passage so that even your team is having fun watching it!

 

Let's enjoy it: